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VIP Computers Group

Established in 1990, the VIP Computers Group has grown to become the leading independent IT distributor in the UK, and has established strong regional operations in the Netherlands, Spain, the Middle East and The Americas. The company operates a lean business model that ensures exceptional value to customers, and safeguards growth and profitability. The VIP Group has a diversified client portfolio, providing tailored services to retailers, systems integrators, as well as distributors.

The VIP Group's motto of "together we deliver" clearly outlines a business model that encourages resellers to partner with our organization for mutual success. We believe in providing a tailored solution to our clients, and have the organizational flexibility that enables us to respond to changing market demands.

VIP creates bespoke channel solutions designed to meet the specific needs of each customer. Every VIP customer is profiled to help in understanding their business and the award-winning sales team work closely alongside them to help grow their business. VIP's product managers maintain strong relationships with vendors, enabling them to identify product exclusives and new initiatives for driving sales.

With a network of regional offices that stretches across 3 continents, the VIP Group closely follows global market trends, and is able to offer strong advisory services to clients. Our vast procurement network ensures that we have access to goods at competitive pricing, whilst also guaranteeing product availability to our clients. We work together with our customers on identifying regional market opportunities, and leverage our global buying power and strong vendor relationships in order to maximize growth.

VIP Computers is an authorised distributor of products from leading manufacturers such as Microsoft, AMD, Sony and ASUS and is an exclusive UK distributor for A-Data, Palit, PEAK, Octigen, and GeIL amongst others.

News

The VIP Computers Group expands its global reach by opening its first office in The Americas

After two decades of profitable growth in the European markets, and after a recent successful entry in the MEA region, The VIP Computers Group has decided to leverage its two-decade old industry knowledge by expanding its worldwide operations into the Americas market. From its regional headquarters in Miami, Florida, the company will provide focused distribution solutions to clients throughout the Latin American region. VIP will partner with select manufacturers, and will aim to establish themselves as the distributor of choice for the brands they take on board.

"The decision to open our new office in Miami follows long-standing research of the markets across Latin America" Commented Jatti Sahni, VIP Computers Group Chairman. "The VIP Group has a strong vendor portfolio, a strength which we see as being transferable and one that will add considerable value to the emerging markets of Latin America. I am excited about the opportunities and challenges that will present themselves following this extension of the VIP Group, and look forward to working with our new Miami office."