Does it matter if the copy of Windows you use to pre-install or sell is genuine?

Yes, if you want the confidence of knowing that the software you use is legitimate and fully supported. Only genuine Windows customers can receive product downloads, Windows updates and special offers.

What is genuine Microsoft software?

Genuine Microsoft software is software that is licensed by Microsoft, certified as authentic by Microsoft, and published and supported by Microsoft. The benefits of using genuine Windows include:

• Greater reliability

  Using genuine Microsoft software helps customers stay up to date with the features and enhancements that keep their PC running as smoothly as possible.

• Faster access to updates

  Using genuine Microsoft software is the best way to receive the latest product updates, enhancements and support from Microsoft.

• Richer experiences

  New innovations and offerings reserved exclusively for genuine Microsoft software users help your customers keep pace with the latest technology and constantly expand the capabilities of their PC. These are available through Windows Genuine Advantage to genuine Windows customers who have validated their Windows licence.

Why buy genuine software?

The value of buying and pre-installing genuine Microsoft software means that you can stay ahead of the game and remain competitive. It enhances your company image and reputation as a reputable channel partner and gives your customers the confidence to make repeat purchases.

What's in it for your customers?

Your customers are secure in the knowledge that the software they are using is authentic and properly licensed. It gives them convenient access to updates, as well as the ability to download on-going enhancements and value-added services. They are granted access to hundreds of document templates for faster and better results.

By using only genuine Microsoft software, you can be confident that the software you use is legitimate and fully supported by Microsoft.

For more information and tips for running genuine Windows software visit www.microsoft.com/genuine

Anti-Piracy

What is Piracy?

Piracy is the copying of a computer software program without the permission of the copyright owner. There are several types of pirated software to watch out for:

• End user piracy

  This is the most common form of piracy and involves the copying of software for personal use or casual distribution within businesses. Your customers need an additional licence each time they load Microsoft software on to another PC.

• Hard disk loading

  This form of piracy occurs when a system builder uses one copy of the software to install it on more than one PC. For resellers buying PC that come pre-installed with software, check the licence documentation, to ensure that you are getting what you have paid for.

• Internet piracy

  Downloadable copies of software available on the internet should always have the publisher's authorisation for general distribution.

• Counterfeiting

  These illegal copies of the software are sophisticated and are distributed in packaging that often looks very like the genuine product.

For more information on how to spot pirated software and the risks associated with it, visit www.microsoft.com/piracy